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The Roles of Broker in Insurance

The Roles of Broker in Insurance
  • Updated on 16 Aug 2023
  • Redaksi Liveaman
  • Mins

Insurance is an essential financial tool that provides financial protection for individuals, families, and businesses. To obtain the right and suitable protection, many individuals and companies use the services of insurance brokers. Insurance brokers act as intermediaries between clients and insurance companies, assisting in the process of selection, purchase, and claims management. This article will explain the role of insurance brokers, their functions, responsibilities, and reasons why many people and companies choose to use their services.

What is an Insurance Broker?

An insurance broker is a professional who works as an independent intermediary between clients and insurance companies. They work on behalf of clients to help identify the risks they face and find the most appropriate insurance solutions. Insurance brokers do not work for specific insurance companies; instead, they work for the best interests of their clients.

Functions of Insurance Broker

The main functions of insurance brokers include:

  1. Risk Analysis: Insurance brokers assist clients in identifying the risks they face in their personal or business life. By analyzing risks, brokers can offer advice on the most suitable types of insurance to address those risks.
  2. Selection of Insurance Products: Based on risk analysis and client needs, insurance brokers help select the right insurance products. They have in-depth knowledge of various insurance products from different companies, enabling them to provide the most suitable options.
  3. Quoting and Negotiation: Insurance brokers request quotes from multiple insurance companies and negotiate to obtain the best prices and benefits for clients.
  4. Policy Explanation: Insurance brokers clearly explain the terms and conditions of insurance policies to clients, ensuring that they fully understand the coverage and limitations.
  5. After-Sales Service: During the policy’s validity period, insurance brokers assist clients in managing their policies, filing claims, and providing advice on insurance needs changes.

Also read: Knowledge About Retirement for Employees

Responsibilities of Insurance Broker

The responsibilities of insurance brokers include:

  1. Providing Professional Advice: Insurance brokers must provide honest and professional advice to clients. They should strive to understand clients’ needs carefully and offer appropriate insurance solutions.
  2. Respecting Clients’ Policies and Interests: Insurance brokers are obligated to respect the best policies and interests of their clients. They should not recommend irrelevant or unnecessary insurance products solely for the sake of earning commissions.
  3. Transparency: Insurance brokers should be transparent in explaining their compensation, including the commissions they receive from insurance companies.
  4. Monitoring and Managing Policies: Insurance brokers should actively monitor their clients’ policies and provide warnings if any changes or adjustments are necessary.
  5. Processing Claims: When clients file claims, insurance brokers act as intermediaries to ensure a smooth claims process and that clients receive the benefits they are entitled to.

Reasons for Using Insurance Brokers

There are several reasons why many individuals and companies choose to use the services of insurance brokers:

  1. Knowledge and Experience: Insurance brokers have in-depth knowledge of the insurance market and the products offered. They can provide valuable advice to help clients make informed decisions.
  2. Access to Various Insurance Companies: Insurance brokers have access to multiple insurance companies, including those not directly accessible to clients. This allows clients to compare and select the best insurance products from a wide range of options.
  3. Time and Effort Saved: Using insurance brokers reduces the time and effort clients would otherwise spend searching for suitable insurance products. Brokers handle most of the research and negotiation work.
  4. Support in Managing Claims: When claims are filed, insurance brokers offer full support in processing the claims and ensuring that clients receive their rightful benefits.

Also read: Types of Healthcare Facilities

List of Insurance Brokers

Choosing the right insurance broker is a crucial step in obtaining satisfactory service and protection. Clients can find a list of insurance brokers from local insurance regulatory bodies or ask for recommendations from friends or family who have used broker services.

Employee Benefits: Group Health and Employee Insurance

Insurance brokers can also assist companies in designing group health and employee insurance programs. This includes selecting policies suitable for employees’ needs, negotiating with insurance companies, and providing support in managing employee claims. Group health and employee insurance programs can be attractive additional benefits for employees and can help companies retain and attract quality talent.


Insurance brokers play a crucial role in the insurance industry by acting as intermediaries between clients and insurance companies. Their functions include risk analysis, selection of insurance products, price negotiation, and after-sales service. Insurance brokers have a responsibility to provide professional and transparent advice while respecting clients’ interests. Many individuals and companies use insurance brokers due to their knowledge, access to various insurance companies, time-saving benefits, and claims management support. Additionally, insurance brokers can assist companies in designing employee benefits programs, such as group health and employee insurance. Therefore, selecting a reliable and qualified insurance broker is a crucial step in obtaining suitable and satisfying financial protection.

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